ETS Performance × Flywheel
Since you last saw us.
June 2, 2026
What we did
- Brought in your real photo library. Downloaded all 2,077 photos across your four locations, cataloged and indexed them, and had the agent match real photos to the 106 AI-generated images in the dashboard. Built a review process, gave the agent feedback on its matches — now ready to deploy to the showcase site.
- Built the Mankato Touchpoint Map. The full blueprint: 24 workflows, 280 nodes, 106 content pieces, lead scoring, and hand-off rules — built to snapshot to your other locations.
- Built the Mankato Build Plan page. A clean view of the Phase 1 plan you can share up to Jed and Jamison.
- Documented the lead-routing logic. Exactly how a new lead sorts into Covenant Keeper vs. Evidence Seeker — with a safety net so nobody's mis-tagged.
- Stood up a single Source of Truth. One canonical doc for everything ETS — nothing lives in one person's head.
What we learned
- Go High Level is more of a blocker than an accelerator for the email automation. We can run blog, social, and paid — email automation has to be built by hand inside GHL.→ See the green-light / not-green-light one-pager.
- There's a middle to serve, not just the extremes. Covenant Keeper and Evidence Seeker are the ends — we'll win there. The burned-out parent / reluctant comparer in the middle is real too. Worth adding a couple sequences to qualify against.